TV Studio Boss

November 18, 2010 Steve Quinn

Zed, a Spanish global cross platform publisher of digital content & entertainment for digital networks, has launched in FICOD (International Meeting of Digital Contents) ‘TV Studio Boss’, a social game based on the Television´s world. This new videogame is the latest creation of ‘IZ’, the brand under ZED develops and sales its titles for social network worldwide.

This new creation consist on a new game designed especially for social network where players have to create their own TV studio and manage their TV listings. Each user will start with a little space, with the goal to expand it until to reach the biggest studio with different sets. During the game players will have to control the staff, the schedule, and to manage offers and sales of a different TV spot, looking for more audience to the channel. Definitely, a game with high quality graphics and big news in the design, and offers new commercial opportunities for other brands.
During the event, Ignacio Perez Dolset, co- President and Chief Product & Innovation Officer of ZED, has detailed in depth the company’s strategy referred to the production of social games because “there is a potential market with a millions of players over the world who rate the graphic quality and the high gameplay of these games”.

To reach this potential market the company has created, under the brand ‘IZ’, the biggest social games studio in Europe, with more than 300 professionals focused on developing, marketing and selling social games, with the goal of revolutionize the sector with the last generation of this kind of games. The new business unit uses the high graphic quality from Planet 51, the heritage development from Pyro Studios (creators of Commandos) and the experience in mobile devices and Internet from ZED.

The first’s productions under the new trademark
At the moment, ‘IZ’ has already presented ‘Ingenius’, which has exceeded in a few weeks the 500.000 players on Facebook, from USA, Russia, Philippines, Indonesia, Argentina and the United Kingdom. This title, which analyze memory, perception, calculation and logic, allow users to share their results with other friends while discover who have the more brilliant mind with Ingenius Level.
The second videogame is Sports City, a manager for social networks where the players compete with their friends for being the best sport manager. In its first week has reached 200.000 users over the world, who have to control their clubs, through new types of sports and playing fields (pitches and stadiums), and by strategic decisions like expand or add new facilities to the club.

The latest creation from this new trademark is TV Studio Boss.